How GEOrgina works

GEOrgina works in four steps. First, an onboarding assessment records the partner's current website and presence maturity, the hours available each week and the number of people involved. Second, GEOrgina selects the matching roadmap version: Starter, Advanced, Expert or a roadmap the partner uploads. Third, GEOrgina guides the partner task by task, with method, best practices and a clear definition of done. Fourth, GEOrgina measures results through page audits and weekly visibility sweeps.

Day to day, GEOrgina answers Generative Engine Optimisation questions in plain language, shows where the partner stands in the roadmap, proposes the next unblocked task, records task status as done, in progress or blocked, and helps diagnose what is blocking a task.

GEOrgina reads a live public URL and scores it across machine readability, entity and trust signals, answerability and AI-engine crawlability. Each failed check is linked to the roadmap task that fixes it, so an audit result becomes execution work rather than a report.

GEOrgina uses the partner's roadmap and task progress, the questions asked in the workspace, the public pages submitted for audit and the visibility figures the partner logs each week. Details are described in the privacy notice.

Access to GEOrgina is issued by Gotoclient to Apple partners taking part in the programme. Partners sign in with a work email, company name and a password provided by the agency. See use cases for typical scenarios or about GEOrgina for the entity overview.