# The GEOrgina GEO methodology

## What is Generative Engine Optimisation?

Generative Engine Optimisation, or GEO, is the practice of making a brand and its content easy for AI answer engines to retrieve, understand, trust and cite. Where classic search optimisation targets a ranked list of links, GEO targets the generated answer itself in systems such as Google AI Overviews, Google AI Mode, ChatGPT Search, Perplexity and Claude. The work covers entity clarity, machine readable page structure, structured data, verifiable trust signals, self-contained answer content and crawlability for AI engine user agents.

## How is the GEOrgina roadmap structured?

The roadmap is organised into Groups, each a sequence of related tasks rather than a fixed calendar, so every partner progresses at its own pace. Recurring weekly and monthly activities run in parallel. Every task carries a method, best practices and an explicit definition of done.

## What are Entity Pillars?

Entity Pillars are the dimensions GEOrgina uses to classify GEO work: how clearly the brand is defined as an entity, how machine readable its pages are, how trustworthy its signals look and how answerable its content is for a language model. Every task belongs to an Entity Pillar.

## How does GEOrgina audit a webpage?

GEOrgina reads the live URL, runs deterministic checks across machine readability, entity and trust signals, answerability and AI-engine crawlability, weights them into a score out of 100 and links each finding to the roadmap task that fixes it. See https://georgina.app/page-auditing.

## How does GEOrgina measure AI visibility?

Through recurring sweeps: for a fixed set of questions, the partner records per AI engine whether the brand was mentioned, whether it was cited and which competitors appeared. See https://georgina.app/ai-visibility-measurement.

## What does an AI citation mean?

An AI citation is a link or source reference an AI answer engine shows next to or inside a generated answer. A mention is weaker: the brand name appears without attribution. A citation means the engine retrieved that page, judged it reliable enough to attribute and gave the reader a route back.

## How does GEOrgina track mentions across AI engines?

Each sweep is recorded engine by engine, because the same question produces different answers in different systems. A brand can be cited in Perplexity and invisible in Google AI Mode at the same time.

## How is GEO different from SEO?

Classic SEO optimises for position in a ranked list. GEO optimises for being retrieved, understood and cited inside a generated answer. Success is measured in mentions and citations rather than positions alone.

Source page: https://georgina.app/geo-methodology