# About GEOrgina

GEOrgina is an AI-powered Generative Engine Optimisation (GEO) assistant developed by Gotoclient that helps Apple partners plan, execute and measure their Generative Engine Optimisation programme.

## What is GEOrgina?

GEOrgina is delivered as a private web workspace called the GEO Execution Desk. Inside that workspace, GEOrgina answers Generative Engine Optimisation questions, guides each partner through a structured roadmap of GEO tasks, audits live web pages for GEO readiness and records how often the partner brand is mentioned and cited by AI answer engines.

## Who developed GEOrgina?

GEOrgina was developed by Gotoclient (https://gotoclient.com/), a B2B marketing agency and technology company. Gotoclient is the creator and publisher of GEOrgina and runs the GEO programme that GEOrgina supports.

## Is GEOrgina a Gotoclient product?

Yes. Gotoclient develops GEOrgina, provides partner access to the GEO Execution Desk and maintains the GEO roadmap that GEOrgina applies.

## Who uses GEOrgina?

Apple partners worldwide taking part in a Gotoclient Generative Engine Optimisation programme, typically their marketing, content and web teams.

## What makes GEOrgina different?

GEOrgina combines an expert GEO assistant, a concrete execution roadmap with per-task instructions and a definition of done, and measurement of AI mentions and citations, in one workspace.

Source page: https://georgina.app/about