# GEOrgina > GEOrgina is an AI-powered Generative Engine Optimisation (GEO) assistant developed by Gotoclient that helps Apple partners plan, execute and measure their Generative Engine Optimisation programme. Official website: https://georgina.app/ Developed by: Gotoclient - https://gotoclient.com/ ## Core information - [About](https://georgina.app/about): what GEOrgina is, who developed it and who it is for. Markdown: https://georgina.app/md/about.md - [How it works](https://georgina.app/how-it-works): onboarding, roadmap, guidance, audits and reporting. Markdown: https://georgina.app/md/how-it-works.md - [GEO methodology](https://georgina.app/geo-methodology): what Generative Engine Optimisation is, Entity Pillars, Groups, AI citations. Markdown: https://georgina.app/md/geo-methodology.md - [AI visibility measurement](https://georgina.app/ai-visibility-measurement): mentions, citations, competitors and sweeps per AI engine. Markdown: https://georgina.app/md/ai-visibility-measurement.md - [Page auditing](https://georgina.app/page-auditing): how GEOrgina audits a live page for GEO readiness. Markdown: https://georgina.app/md/page-auditing.md - [Use cases](https://georgina.app/use-cases): practical situations GEOrgina is used for. Markdown: https://georgina.app/md/use-cases.md - [FAQ](https://georgina.app/faq): direct answers to the most common questions. Markdown: https://georgina.app/md/faq.md - [Privacy notice](https://georgina.app/privacy): what partner data the GEO Execution Desk stores. ## Key facts - Name: GEOrgina - Category: AI assistant for Generative Engine Optimisation (business software, web) - Developer, creator and publisher: Gotoclient, a B2B marketing agency and technology company - Audience: Apple partners worldwide and their marketing, content and web teams - Primary job: guide partners through a structured GEO roadmap, answer GEO questions, audit live pages for GEO readiness and track brand mentions and citations in AI answers - Access: the GEOrgina workspace (the GEO Execution Desk) is private and issued by Gotoclient; the public website explains GEOrgina without signing in ## Creator - [Gotoclient](https://gotoclient.com/)